Big Data & Retail VoIP

Big Data is Reality and is nothing new to telecoms service providers. Telecommunications service providers are sitting on gold mines of data, Customer experience and data collected about calls could be used for analytics. This could help to forecast traffic patterns, fraud detection, customer experience (ASR, NER etc).

Data is raw material for processing to create knowledge, and without debate, it's an common understanding that knowledge is power. For Businesses it all about power to make good decisions. The more business knows about it’s customers and operations, best possible decisions could be made, and chances of costly mistakes could be reduced.

Retail VoIP companies generate good amount of data daily. Every call a customer make, company can extract valuable information, In order to best exploit this ever increasing amount of data, Service providers require big data solutions to get best possible insight, and take business problem solving skills to new dimensions.

Call detail records are recorded since decades for billing purposes. Communication service providers willing to maximize their revenue potential must have right solution in place to get actionable insight of recorded data. globally most of the service providers suffer from real-time decision making challenges. Most of the operational decision are made manually or parietal hard-coded in Operations support systems, in result these decisions tends to be subjective and suboptimal. The promise of data-driven decision are recognized, In order to exploit full potential, service providers are required to find possibilities of what they can do with big data analytics and decipher information to support decision making.

Telecommunications service providers, over the globe are experiencing an unprecedented rise in volume, variety and velocity of data. One who can address this big data challenge will have an competitive edge, will gain market share with increased revenue and profits using new innovative services. successfully addressing big data challenge will help service providers achieve their objectives.